Masculine notes making an impact in the female fragrance space

Floral or fruity scents might not be for everyone. And that makes the news that the female fragrance industry is leaning more and more towards masculine fragrances, very good news for some. Women are becoming more intrigued by perfumes containing the traditionally male notes, such as spices or wood. According to Vincy Valenza, fragrance counter manager at Ballantynes, “People like to be different, and we want to smell unique. You still have women who will be loyal to their floral favourites, but it seems when women want to try something new, they often go for the more masculine or citrus scents.” She notes one of her current best sellers has a lot of woody, oriental spicy tones to it. Just like our fashion tastes and preferences change, so do our fragrance preferences change as we grow older, or go through different stages of our lives. “Masculine scents are warmer, stronger and spicier, so they tend to appeal to stronger personalities or women who want something more powerful,” says Valenza. And the men are not complaining about this change either, with 63% of men surveyed, stating that they prefer a more masculine scent on the ladies.   For more information on this, please go to: https://www.stuff.co.nz/life-style/beauty/96579471/masculine-fragrances-are-all-the-rage–for-women

Posted 1 week ago
Newborns can distinguish between different skin caresses

A study was done by the Sahlgrenska Academy examining the blood supply in the brains of infants aged between 6 and 10 weeks old. The study revealed that infants can actually distinguish between the different types of skin caresses when being touched.

Emma Jönsson, who has a master of science engineering degree in biotechnology, and is currently studying her doctorate at the Institute of Neuroscience and Physiology, says that “this type of neuroimaging study has not been done on such young children before, and it also is the first time that measurements have been made so deep in the brain with this particular technology”.

The study forms part of Emma Jönsson’s thesis and entails the examination of 16 infants averaging 8 weeks old in age. Each baby was caressed with soft brush strokes on their arms, with varying speeds. This tactile stimulation ranged between 30 to 40 minutes in length.

The equipment used to measure the response and blood flow in the brain was lightly wrapped around the babies’ heads while they were safely in the arms of their mothers. The results showed that a more socially acceptable slower velocity when stroking a baby produced a stronger reaction.

“What we have found is that the newborn brain already has another way of processing the more social touch, if it is compared with the less social one,” Emma Jönsson says. “It indicates that this is a priority from a very early age, and that touch is very important in infancy. Previous studies also have shown the importance of touch, but this is the first time that we can see it purely in terms of brain activation”.

Emma continues to say that “different parts of the nervous system mature at different rates, but human communication takes place at such a fundamental level and it is important for even small children to be able to perceive it. Our brain is prepared to process this from birth. Touch is important for early bond formation with parents, and it is necessary for normal development”.

For further reading on this study, please go to https://www.sciencedaily.com/releases/2017/08/170822103210.htm.


Posted 3 weeks ago
The Sensory FX emulsion plant is coming!


The excitement is in the air as the launch date draws near. Sensory FX is in the process of establishing our very own emulsion plant!

An emulsion is the combination of two or more liquids that are not usually able to be mixed. These liquids are made up of molecules with lipophilic (fat-loving) and hydrophilic (water-loving) properties. For this reason, the two liquids are constantly trying to separate from each other and an emulsifier is needed to combine the liquids.

The new Sensory FX emulsion plant will allow business expansion in other markets and will make us more competitive in the beverage industry. Best all the larger beverage companies watch out. Any upcoming beverage manufacturers who have a desire to make their own products will receive expert advice and support from us and we can guide them throughout the whole process.

Watch this space for more information on the Sensory FX emulsion plant and the anticipated launch thereof.

Posted 1 month ago
A smell can trick your brain into manufacturing a taste

Many companies have tried to reduce the salt or sugar contents in their products in an effort to be more health conscious. The outcome however…reduced sales.

A consumer-research firm called Mintel released a report about the impact of various sodium levels in products. The report concluded that there was a low consumer demand for such products in the market. The report also mentioned that “existing salt replacements have not caught the imagination of consumers. Consumers are concerned about salt intake, but are not willing to compromise on taste.”

There is a lot of pressure on food manufacturers to make healthier processed food options however the biggest concern in the industry is that consumers won’t buy food that doesn’t taste good. There are some food scientists who believe that there is a solution to this problem that may not even involve the taste buds at all.

A person perceives the taste of something through taste, texture and smell. An association between smell and taste can also be made when smelling a specific aroma, for example, the smell of a dessert stimulates the sense of something sweet. Using this knowledge, French researchers tested participants in a study. They let the participants eat various foods but first treated these products with a salty aroma, such as the smell of bacon. Based on the aroma, the participants perceived the food to have more salt in it than what was really in the product. “When you are tasting food you are perceiving several sensory dimensions—smell, taste, texture—and the brain is making a synesthetic perception,” said one of the study authors at the French National Institute for Agricultural Research, Thierry Thomas-Danguin. “When you are exposed to one dimension, your brain is reconstructing all the flavors and all the sensory dimensions, even if they aren’t there.”

For more information about “phantom aromas”, please go to https://www.theatlantic.com/health/archive/2015/10/tasting-a-flavor-that-doesnt-exist/411454/.

Posted 1 month ago
Ten interesting facts about perfume

Perfume is considered a luxurious purchase. Those with ‘perfume knowledge’ are sure to be seen as sophistication and class.

These are the ten strangest facts about perfume that most people don’t know:

  1. Hydrated skin allows the fragrance to last longer; be sure to keep that lotion on hand for pre-perfume moisturising.
  2. Adding that extra touch by spraying perfume onto your hair is a no-no. Your hair can become damaged, and dry out from the alcohol contained in most perfumes.
  3. We’ve all heard the ‘rub your wrists together’ advice when spraying a fragrance onto your wrist, but this is just an old wives’ tale. The rubbing action can actually alter the smell of your fragrance by distorting the scented notes of which it is comprised.
  4. Your body has certain areas that exude more heat than other areas. These areas should be targeted when spraying perfume as the heat from your skin allows the fragrance to smell more prominent, allowing you and others to enjoy the scent for longer. These heated areas include your inner wrists, your lower neck, your inner elbow area, and behind your ears.
  5. Just because it smells good on your friend, doesn’t mean it will smell good on you. A perfume mixes with the chemistry of your skin, changing the scent from person to person.
  6. When perfume shopping, limit your nasal testing to three perfumes as more than that in a row can inhibit your sense of smell. A trick that can be used to clear your nasal passages is to take a breath into your shirt or even into a handful of coffee beans.
  7. The floral scent in a perfume does not come from real flowers. This flower scent is just a synthetic essence created for mass production of perfume.
  8. You may also find some more synthetic ingredients in your perfume such as animal ingredients. Luckily these scents are not real!
  9. Your perfume can perk you up. Certain fragrances evoke certain moods so try out something lavender if you’re feeling stressed. Or maybe some citrus scents to wake you up.
  10. Many men’s fragrances are actually used by women. A perfume smell isn’t actually specific to a gender and can be used by anyone; it’s only the packaging that differentiates the marketed gender.

For more information, please go to http://stylecaster.com/beauty/weird-facts-about-perfume/.

Posted 2 months ago
How to measure the impact a smell has on your emotions

Different smells can bring back all sorts of memories and emotions. A smell can have a physiological effect on a person, and also a subjective one. So how do we scientifically measure these effects?

The International Flavors & Fragrances Inc. (IFF) has developed a reliable method to report on the effects an aroma can have on people. This is called Mood Mapping. A panel of individuals get eight mood categories to choose from when smelling a sample aroma. The panelists are then asked to select the mood category that best matches the sample aroma provided.

By using mood mapping, specialists are able to differentiate between positive and negative aromas. They can also distinguish, by majority, which aromas are considered relaxing, which are more fresh or clean, which induce hunger etc.

The measured moods are then mapped for review so that a final report can be delivered.

For further reading and to see examples of mood mapping, please go to https://academic.oup.com/chemse/article/30/suppl_1/i248/270387/Effects-of-Fragrance-on-Emotions-Moods-and.

Posted 2 months ago
Fascinating experiments testing the sense of smell

The Autism Sniff Test:

There are currently only subjective tests to diagnose autism, based on reviewing behavior and development. For this reason, autism can be misdiagnosed or accidentally missed completely. The sniff test is a more objective one which could change the future of autism detection.

A study showed that autistic children cannot make a distinction between various smells. They will breathe the same way when smelling sweet fragrances as when smelling something foul. The difference is that other people will shorten their breath if something smells bad or inhale deeply when a smell is good.

Cat Urine and Baby Mice:

An experiment was done to test the instincts of mice if they were regularly exposed to the smell of cat urine soon after birth. Their natural instinct as adult mice is to run from a cat if one is smelt, but it seems like the mice who were familiar with the smell of cat urine were not as quick to flee from a cat.

The Armpit Effect:

A study was done where women were asked to smell sweaty old t-shirts of men. The study aimed at determining how a man’s smell can influence a woman’s choice in selecting a partner. The results showed that women were more attracted to someone who had a smell that complemented their own smell.

For more information and to read about other amazing smell experiments, please go to http://listverse.com/2015/08/08/10-experiments-that-reveal-amazing-facts-about-the-sense-of-smell/.

Posted 2 months ago
Which is the most important of the five senses?

If you had to choose only one sense, which one would you choose? Is there a single sense that is crucial to survival?

Since touch is the very first sense that develops as a fetus grows, it is easy to see how important this specific sense is. As humans, the sense of touch alerts us to danger, allows us to experience physical affection and even gives us a sense of our body’s positioning in our surroundings.

Without this sense we would constantly be in harm’s way. We could burn ourselves on hot surfaces without our receptors registering any pain. We could sit on a windowsill and accidentally fall out of it since our body can’t feel where the edge is. We may also never be able to fully understand true love since we sadly cannot feel the love of a warm embrace.

The sense of touch is so vital that it is safe to say that we literally cannot survive without it.

Go to http://blogs.dctc.edu/medical-assistant/2012/09/23/amazing-facts-about-your-senses-touch/ to read more about the importance of touch.

Posted 2 months ago
Do you have a sixth sense?

We’ve all been taught that there are five senses, namely see, hear, touch, taste and feel. But what if there were more?Researchers seem to think that there are in fact at least nine senses, if not more.

Most people, well the sober ones in any case, have a sense of proprioception. This gives you the ability to know where your body parts are in relation to each other. You can close your eyes and your finger should still be able to point to where your nose is. If this sense is heightened, you may be looking at a future career in the circus.

Then there is the sense of hunger; our body telling us to refuel. With the rise in obesity it doesn’t seem like most people are even getting a chance to experience this sense before devouring the next meal.

Other common human characteristics such as itching, distinguishing between various temperatures and feeling pressure on your body are also said to be separate senses.

At least we can all say we have a sixth sense. If you want to read about all the senses, please go to http://www.todayifoundout.com/index.php/2010/07/humans-have-a-lot-more-than-five-senses/.


Posted 3 months ago
Why do you lose your sense of taste when you have a cold?

Winter is creeping up on us and that means that flu season is also starting to rear its ugly head. And with that comes some really uncomfortable symptoms such as a sore throat, sneezing, headaches, nasal stuffiness, coughing and even mild body aches. And to make things even worse, your sense of taste and smell have also upped and left! Making it basically impossible to enjoy the comfort food, which you thought would make you feel so much better. But why does this happen?

The main reason is your stuffy nose, according to Dr. Marvin Hsiao, medical virologist at the University of Cape Town’s Department of Clinical Laboratory Sciences, “white blood cells in your body produce chemicals to kill virus-infected cells. This causes increased mucous secretions as well as nasal swelling and inflammation.”

Seeing that 80% of our taste is linked to our sense of smell, it is no wonder that a blocked nose will affect the way food tastes. Professor Jeremiah Alt, Assistant Professor of Surgery and Rhinology at the University of Utah Hospitals and Clinics, explains that our tongues are our taste organs, and can differentiate between sweet, salty, bitter, sour and umami (savoury). “Our sense of smell (known as olfaction) provides the rest of a food’s flavour, which is why it’s difficult to appreciate food flavour when you have nasal obstruction from a cold, stuffy nose or rhinosinusitis.”

Basically, we have special cells high up in our nose, which can identify the different odours we breathe in, they then send signals to the brain about this odour. But when you have a cold, this pathway is blocked. The flavour of food can only be formed once smell and taste is combined, so with the smell signal never reaching the brain, the sense of taste is also reduced. Thus causing you not to enjoy that delicious chicken noodle soup as much as you normally do.

For more information on this, please go to: http://www.health24.com/Medical/Flu/You-and-flu/why-you-lose-your-sense-of-smell-and-taste-when-youve-got-a-cold-20160418

Posted 3 months ago