With a state-of-the-art, high technology Research and Development (R&D) facility, Sensory FX creates and develops new flavours and fragrances on a continuous basis. Existing products can also be tweaked easily to emphasise a certain aspect while retaining its original character.
Having an efficient R&D capability enables Sensory FX to quickly respond to customers’ requirements for new and customised flavours and fragrances in a cost-effective way. This differentiating capability enables our customers to introduce new products to markets in a timely manner and where needed to quickly adapt products to suit market requirements, assisting our customers’ in ensuring business sustainability.
Research and development is conducted in the shortest possible time, and the customer receives a sample of the new product for testing. Where necessary the product will be tailored further to meet desired results.
We are continuously strengthening our R&D capability by enhancing our knowledge of the market, trends, product performance and product life cycles through on-going customer feedback. We build our experience of what works and what not and utilised this knowledge in follow-up R&D activities.
Depending on the market region, between 40 to 60% of all Sensory FX products delivered are newly developed, helping our customers to introduce new products on the market, strengthening their competitive advantage.