The African Advantage: Manufacturing and the scent of continental self-reliance
The African Advantage: The African Advantage: Manufacturing and the scent of continental self-reliance November 2025 What started as a bold leap of faith in a small laboratory with a nose for young talent has become a leading force shaping the continent’s scent and taste markets. Africa’s economic future hinges on localisation, and manufacturing is the […]
Trend report: Why we’re turning to flavours that make us feel better
Explore the rise of functional and feel good flavours in food and drink. This trend report highlights adaptogens, nootropics, and mood boosting ingredients like chamomile, lavender, and magnesium showing how consumers use flavour for sleep, stress relief, focus, and everyday wellbeing.
Scentsational Shift
Scentsational Shift August 2024 The Rise of Mood-Centric Fragrance: The fragrance industry is witnessing a fascinating evolution. Consumers are increasingly seeking personalised olfactory experiences that go beyond singular signature scents. This shift is driven by a powerful force: the connection between fragrance and mood. We are no longer confined to a single signature scent; instead, […]
The Rise of the South: A Global Flavour Trend
The rise of the South: A Global Flavour Trend The rise of the South: A Global Flavour Trend September 2024 By Hannerie Visser – Studio H Uncover the global culinary impact of the Southern Hemisphere. SensoryFX delves into this exciting trend with insights from industry expert Hannerie Visser. In a post-pandemic world, we’re finding a renewed […]
Fragrance Trends 2024
Top Fragrance Trends of 2024 From Gourmands to Classics: Top Fragrance Trends of 2024 October 2024 By Carla Gey van Pittius – Head of Fragrance, SensoryFX. As a fragrance enthusiast, I’ve been captivated by the exciting developments that have shaped the industry in 2024. From the resurgence of classic notes with a modern twist to […]
Fragrance Trends 2025: A Sensory Symphony
Fragrance Trends 2025: A Sensory Symphony March 2025 The global fragrance market is experiencing unprecedented growth, fuelled by evolving consumer preferences and the expanding role of scents in daily life. By the end of 2025, the market is expected to reach new heights, with notable growth observed in non-luxury segments, including home fragrances, bath and […]
Mindful Moments, Bold Flavours
Mindful Moments, Bold Flavours Mindful Moments, Bold Flavours: A Taste of What’s Next in Food and Drink November 2024 By Hannerie Visser (Studio H) In today’s culinary landscape, consumers are increasingly looking to explore flavours that elevate experiences beyond mere sustenance. This shift marks a move away from traditional food experiences to ones that are […]
THE 2025/6 SEASON’S FLAVOUR INDEX
The 2025/6 Season’s Flavour Index January 2025 By Hannerie Visser (Studio H) The flavours that dominate our menus and supermarket shelves, like many food trends, originate in some of the world’s best restaurants, at the hands of a famous chef in their experimentation lab (like noma’s Noma Projects), at a food designer’s pop-up (like Herrlich […]
The Hottest Flavour Trend in Food & Beverage
Spice is Nice Explore the Hottest Flavour Trend in Food & Beverage April 2025 By Hannerie Visser – Studio H We have seen a noticeable rise in the popularity of heat, and chilli as a flavour, in food trends. Consumers are increasingly embracing spicy flavours, and chefs, food manufacturers, and restaurants are incorporating chilli peppers […]
Coffee, Reimagined: The Flavour Fuelling Culture, Beauty & Design
Coffee, Reimagined Coffee, Reimagined: The Flavour Fuelling Culture, Beauty and Design June 2025 By Hannerie Visser (Studio H) Coffee is no longer just a morning wake-up call. It has evolved into a cultural symbol and a luxury lifestyle statement. From home cafés to haute couture, coffee is touching every aspect of our lives – and […]