Rooted in South Africa. Refined Through Global Learning
Rooted in South Africa. Rooted in South Africa. Refined Through Global Learning May 2026 SensoryFX is committed to strengthening perfumery expertise across the African continent through the ongoing development of its own perfumers. As part of this focus on continuous learning, our Senior Perfumer, Carla van Aswegen, recently visited Barcelona, Spain, for an intensive development […]
Smell of success: the rise of a South African fragrance pioneer
Smell of success: Smell of success: the rise of a South African fragrance pioneer April 2026 Joseph Mohohoma is a master perfumer dedicated to sharing his knowledge and ushering African fragrance, flavour and emerging young talent onto a global stage. “Growing up, I didn’t know what a perfumer did or that such a profession even […]
The African Advantage: Manufacturing and the scent of continental self-reliance
The African Advantage: The African Advantage: Manufacturing and the scent of continental self-reliance November 2025 What started as a bold leap of faith in a small laboratory with a nose for young talent has become a leading force shaping the continent’s scent and taste markets. Africa’s economic future hinges on localisation, and manufacturing is the […]
Scentsational Shift
Scentsational Shift August 2024 The Rise of Mood-Centric Fragrance: The fragrance industry is witnessing a fascinating evolution. Consumers are increasingly seeking personalised olfactory experiences that go beyond singular signature scents. This shift is driven by a powerful force: the connection between fragrance and mood. We are no longer confined to a single signature scent; instead, […]
From Gourmands to Classics: Top Fragrance Trends of 2024
Top Fragrance Trends of 2024 From Gourmands to Classics: Top Fragrance Trends of 2024 October 2024 By Carla Gey van Pittius – Head of Fragrance, SensoryFX. As a fragrance enthusiast, I’ve been captivated by the exciting developments that have shaped the industry in 2024. From the resurgence of classic notes with a modern twist to […]
Fragrance Trends 2025: A Sensory Symphony
Fragrance Trends 2025: A Sensory Symphony March 2025 The global fragrance market is experiencing unprecedented growth, fuelled by evolving consumer preferences and the expanding role of scents in daily life. By the end of 2025, the market is expected to reach new heights, with notable growth observed in non-luxury segments, including home fragrances, bath and […]