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Opinions & news on the world
of scent and flavour

Steaming cup of coffee on a rustic wooden café table, patrons blurred in the background

The invisible brand asset

How scent shapes trust before consumers even notice

Ademola Balogun, Riana Claasen, Dormehl Gertenbach, SensoryFX

Inside West Africa's evolving flavour landscape

Ademola Balogun, Riana Claasen, Dormehl Gertenbach, SensoryFX

Rooted in South Africa. Refined Through Global Learning

Alice Gromez: Master Perfumer & Carla van Aswegen: Senior Perfumer.

The 2025/6 Season's Flavour Index

Studio H’s 2025/6 Flavour Index reveals rising trends like Umami Mushrooms, Marine Flavours, Korean Cuisine, Floral Notes, and sustainability shaping global gastronomy.

From Gourmands to Classics: Top Fragrance Trends of 2024

By Carla Gey van Pittius - Head of Fragrance, SensoryFX

The Rise of the South: A Global Flavour Trend

Uncover the global culinary impact of the Southern Hemisphere. SensoryFX delves into this exciting trend with insights from industry expert Hannerie Visser.

Scentsational Shift : The Rise of Mood-Centric Fragrance

The fragrance industry is witnessing a fascinating evolution. Consumers are increasingly seeking personalised olfactory experiences that go beyond singular signature scents.

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