The invisible brand asset
The invisible brand asset How scent shapes trust before consumers even notice October 2026 Consumers like to believe they make rational purchasing decisions. In reality, our brains begin evaluating environments long before conscious thought catches up. Among all our senses, smell has a uniquely direct relationship with emotion, memory and trust, making it one of […]
Mindful Moments, Bold Flavours: A Taste of What’s Next in Food and Drink
Mindful Moments, Bold Flavours Mindful Moments, Bold Flavours: A Taste of What’s Next in Food and Drink November 2024 By Hannerie Visser (Studio H) In today’s culinary landscape, consumers are increasingly looking to explore flavours that elevate experiences beyond mere sustenance. This shift marks a move away from traditional food experiences to ones that are […]